Immediate Value
After this tutorial, you’ll create a dashboard view from a template, build your own tiles, report on team activity, bring several lists onto one dashboard, and export or schedule dashboards for people who never open Affinity.Prerequisites
- Tutorial 1: Your First List (with populated data)
- Tutorial 5: Pipeline Basics
- Scale, Advanced, or Enterprise — Affinity Analytics isn’t on the Essential plan.
- The Creator role to build dashboards. Admins are Creators by default; Standard users are Viewers, who can use, filter, and export dashboards but not create or edit them.
Quick-Start Roadmap
- Find Affinity Analytics — it lives in your lists
- Create a dashboard view from a template
- Build your first tile
- Pick the right visualization
- Report on team activity
- Bring several lists onto one dashboard
- Export and schedule
New Lists is the default Lists experience for every customer. A few features still need Classic Lists — where one comes up, this tutorial says so. To switch a single list, see Switching between New and Classic Lists.
Why Analytics Matter
Affinity Analytics turns CRM data into dashboards and reports. Use it for pipeline health, team activity, funnel conversion, and forecasting reports that go to partners, LPs, and boards.Affinity guide: Analytics Guide — Getting Started and Affinity Analytics Masterclass.
Task 1: Find Affinity Analytics — It Lives in Your Lists
Context
Affinity Analytics isn’t a separate section of the app. Each dashboard is a dashboard view inside a list, sitting alongside that list’s sheet and board views.🎬 Watch
Action
- Open the list you want to report on.
- Look along the view tabs above the column headers. Any dashboard views your team has built appear there — click one to open it.
- As a Viewer, you can filter, drill into the data behind a tile, rename, and export. As a Creator, you can also create and edit dashboards.
Expected Outcome
You know where dashboards live and what your role lets you do with them.📚 Help Center
Task 2: Create a Dashboard View from a Template
Context
Templates are the fastest start. Affinity provides four, and each builds a ready-made dashboard from the list you’re in.Action
- In your list, click the + at the end of the view tabs and choose Dashboard View.
- Pick a template:
- List Summary — an overview of what’s in the list
- Team Activity — emails, meetings, and logged interactions
- Funnel Analysis — how records move through your stages, including average time in each
- Introductions Summary — where your introductions come from
- The dashboard view is created with tiles already populated from the list’s data.
If you don’t see Dashboard View, you’re a Viewer rather than a Creator. Ask an admin to create the dashboard for you, or to request the Creator role for you through support.
Expected Outcome
You have a dashboard view in your list, populated with your data.📚 Help Center
Task 3: Build Your First Tile
Context
Tiles are the building blocks of a dashboard. A visualization tile combines dimensions (the fields you group by, such as Status or Owners) with measures (how you count them, such as Count or Average).Action
- Open your dashboard view and click Edit Dashboard (or the ⋯ menu → Edit dashboard).
- Click Add Tile → Visualization.
- Select the list the tile should draw from, and name the tile — for example, Deals by Stage.
- On the All Fields tab, choose your dimensions and measures, then click Run to see the data.
- Add filters if you want to focus on specific values, and click Run again.
- Click Save.
Expected Outcome
Your dashboard has a tile showing a metric you built yourself.📚 Help Center
Task 4: Pick the Right Visualization
Context
The same data can answer different questions depending on how it’s drawn.Action
After clicking Run on a tile, choose how to display it:- Single value — one number, such as total pipeline value
- Column or bar — comparisons, such as deals per stage
- Line or area — trends over time, such as monthly deal flow
- Pie — distribution, such as deals by industry
- Table — detail, such as the top 10 deals by amount
- Scatterplot and map — relationships between two measures, and geography
Expected Outcome
Each tile uses the visualization that answers its question at a glance.Task 5: Report on Team Activity
Context
Team activity reporting shows who is engaging with whom — synced emails, synced meetings, and logged interactions — broken down by stage, industry, or pipeline status. Useful for stand-ups and pipeline reviews.Action
- In the list you want to report on, click + → Dashboard View → Team Activity.
- Review the tiles for synced emails, synced meetings, and logged interactions.
- Use the dashboard filters to narrow the time period or focus on particular team members.
Expected Outcome
You have a per-person activity view across key activities.📚 Help Center
Basic Reporting (the Reports tab) is a legacy feature that isn’t available to new customers. If your firm still has it, Affinity Analytics is the recommended replacement.
Task 6: Bring Several Lists onto One Dashboard
Context
A dashboard view sits in one list, but each tile chooses its own list when you create it. That lets you put your deal pipeline, your LP list, and your portfolio side by side for a single review.Action
- Open Edit Dashboard and click Add Tile → Visualization.
- When asked which list the tile should draw from, pick a different list from the one the dashboard lives in.
- Build and save the tile as in Task 3. Repeat for each list you want on the dashboard.
Expected Outcome
One dashboard gives you a view across several lists.Task 7: Export and Schedule
Context
Most people who need your numbers will never open Affinity. Dashboards can be downloaded once, or delivered by email on a schedule.Action
Download a dashboard:- On the dashboard view, click the ⋯ menu → Download.
- Choose PDF (the visuals as they appear) or CSV (one file of values per tile).
- Click the ⋯ menu → Schedule delivery.
- Choose the Recurrence and Time (times are in Pacific Time).
- Add the email addresses to send to, and pick PDF, PNG, or CSV.
- Click Save.
Creators can send dashboards to any email address. Viewers can only send them to themselves.
Expected Outcome
You can hand anyone a current copy of a dashboard, once or on a schedule, and export list data for a spreadsheet.📚 Help Center
Bonus: AI Chat for Analytics Questions
Context
AI Chat lets you ask natural-language questions about your CRM data — e.g., “What’s our pipeline value this quarter?” or “How many deals did the team source last month?” It can surface answers without building a report manually.Action
- Open AI Chat from the left navigation, or press Cmd+J (Mac) / Alt+J (Windows). It’s available on Scale, Advanced and Enterprise; if you can’t see it, an admin enables Affinity AI at Settings → Automations & AI → Affinity AI.
- Type a natural-language question about your data.
- Review the answer and the cited data source.
Expected Outcome
You know AI Chat exists and how to use it to ask quick analytics questions.Common Questions
When is the right time to start using Analytics?
When is the right time to start using Analytics?
Once you have enough entries across your lists and a few weeks of activity data. Before that, there’s not enough data for the metrics to mean much.
How current is the data?
How current is the data?
Affinity Analytics refreshes its underlying data every 20–40 minutes, so a change you just made may take a little while to appear.
Can I schedule recurring reports?
Can I schedule recurring reports?
Yes. On any dashboard view, click ⋯ → Schedule delivery and choose a recurrence, a time (Pacific Time), the recipients, and PDF, PNG, or CSV. See Task 7.
See It In Action
Where to Go Next
- Next tutorial: Tutorial 15: Advanced List Management
- 🎓 Deep Dive: Affinity Analytics Masterclass
- 🗺️ Learning Paths: Fundraising & IR (Step 5), Portfolio Management (Step 5)
- 📖 Affinity guide: Analytics Guide — Getting Started