Affinity Data

In order to empower our customers to generate the best insights possible, our goal is to provide the most complete, reliable, and highest quality datasets available in Affinity. As the leading relationship intelligence platform, we are excited to introduce Affinity Data.

What is Affinity Data?

Affinity Data is a proprietary dataset consisting of firmographic and funding data for organizations. Affinity Data fields/columns will be shown in the product with the green diamond icon (as shown above).

Through our relationships with many data providers, we are now able to aggregate data, apply proprietary algorithms to analyze and create new combined datasets, and ultimately, provide you with the highest coverage and quality of organization data moving forward.

When will Affinity Data be available?

Affinity Data's firmographic data points are already available. In the coming months, we will be introducing additional Affinity Data smart columns - including those to support company funding data. These fields will be exportable, accessible via the API immediately, and accessible for reporting purposes.

Affinity Data's firmographic columns currently include the following:

• Description
• Location
• Industry
• Number of Employees
• Year Founded

Affinity Data's funding columns will include the following:

• Investment Stage
• Lead Investors
• Last Funding Date
• Last Funding Amount
• Total Funding Amount

Will Affinity Data cost extra?

No, Affinity Data will be provided to all customers as part of their base subscription to provide a superior dataset for you and your team to leverage.