Affinity Data

In addition to empowering our customers with the leading relationship intelligence platform, we are excited to also provide Affinity Data - Affinity's proprietary datasets containing insights to millions of people and organizations.

Overview

1. What is Affinity Data?
2. List of all Affinity Data fields
3. Are trials available for the Enterprise-only Affinity Data fields? How do I purchase and access these fields?
4. How often is Affinity Data updated?
5. Can I edit the Affinity Data field values?
6. Can I set up notification alerts when field values change?
7. What can I do with the Affinity API/webhooks?
8. Where can I access these fields?
9. Where are these fields currently unavailable for access?
10. Best Practices and Tips

What is Affinity Data?

Affinity Data is Affinity's proprietary datasets that can be leveraged to gain additional insights on people and organizations in your network. Affinity Data fields will be shown in the product with the green diamond icon (as shown above) and are exportable, accessible via the API, and usable for generating reports.

Below is a breakdown of the categories Affinity Data provides datapoints for:

• Affinity Data: Biographic - access primary information about the people in your network.
  • 4 fields are available for all subscription tiers.
  • 1 additional field is available for Enterprise tier only.
  • Accessible on people lists and people's profile pages.
• Affinity Data: Experience - work experience showing recent job changes about the people in your network.
  • 3 fields are available for all subscription tiers.
  • 7 additional fields are available for Enterprise tier only.
  • Accessible on people lists and people's profile pages.
• Affinity Data: Firmographic - access primary information about the organizations in your network.
  • 6 fields are available for all subscription tiers.
  • 1 additional field is available for Enterprise tier only.
  • Accessible on organization lists, organization profile pages, and opportunity lists.
• Affinity Data: Funding - access fundraising information about the organizations in your network.
  • 5 fields are available for all subscription tiers.
  • Accessible on organization lists, organization profile pages, and opportunity lists.
• Affinity Data: Growth - identify high-growth organizations based on recent changes to employee headcount and leadership teams.
  • 15 fields are available for Enterprise tier only.
  • Accessible on organization lists, organization profile pages, and opportunity lists.

List of all Affinity Data fields

The fields with an asterisk (*) are only available to Affinity customers on the Enterprise tier. For our Professional and Premium tier customers, please reach out to your Affinity representative or contact support@affinity.co for additional information.

Note: Number of Employees and Employees (Current) contain the exact same dataset and can be used interchangeably.

Are trials available for the Enterprise-only Affinity Data fields? How do I purchase and access these fields?

Trials are not available for the Enterprise-only Affinity Data fields. If you're on the Professional or Premium tier and are interested in upgrading to the Enterprise tier, please reach out to your Affinity representative or contact support@affinity.co for additional information.

How often is Affinity Data updated?

Depending on the data category, Affinity Data is updated on a daily, biweekly, and monthly basis.

Note: Any manual edits to Affinity Data field values will not be overwritten with the data updates and will remain as is. To re-enrich these manually-edited cells with the newest Affinity Data field values, simply clear them out and leave them blank, Affinity will re-enrich them within the next 24 hours.

Can I edit the Affinity Data field values?

• For Affinity Data: Biographic, Experience, Firmographic, and Funding, all field values are editable.
• For Affinity Data: Growth, all field values are not editable. You can hover over the cell badge on the top-left corner of each cell to find out when it was last updated.
  

Can I set up notification alerts when field values change?

• For our customers on the Premium and Enterprise tiers who have access to Affinity Analytics, you can set up automatic notification alerts when certain conditions are met (see Affinity Analytics: Alerts).
• For those on the Professional tier who don't have access to Affinity Analytics, feel free to contact your Affinity representative or support@affinity.co for additional information.
  • If you're interested in setting up custom integrations instead at an additional cost, contact support@affinity.co and we'd be happy to connect you to our Solutions Team.

What can I do with the Affinity API/webhooks?

• Affinity Data: Experience and Growth fields are referential and read-only.
• Though you can make GET requests, you cannot make PUT/POST/DELETE requests.
• Currently, webhooks cannot be used to subscribe to automatic changes in field values. There will be no user-based changes since these specific field values are read-only.

Where can I access these fields?

Affinity Data fields will appear in the following areas:

• Web App (saved views in lists and profile pages)
• Mobile App
• Affinity Analytics (dashboard views)
• Affinity API
• Affinity Pathfinder Chrome Extension (all Affinity Data fields)
  • They will appear on the profile pages when viewing email threads in Gmail.
  • They will not appear on LinkedIn or any websites you visit.
• Affinity Outlook add-in (only the specific Affinity Data fields mentioned below):
  • Job Titles
  • Location (for both people and organizations)
  • Industry (for both people and organizations)
  • LinkedIn URL
  • Phone Number
  • Number of Employees
  • Year Founded
  • Description
  • Investors
  • Investment Stage
  • Total Funding Amount
  • Last Funding Amount
  • Last Funding Date

Where are these fields currently unavailable for access?

Affinity Data fields will not appear in the following areas:

• Affinity Meetings

Best Practices and Tips

Please make sure organizations have their respective domains/URLs and people have their email addresses filled out as this will help increase enrichment coverage. Websites and email addresses are the unique identifiers that help Affinity determine exactly which organizations and people you’re referring to.

We do not automatically enrich organizations with data until they:

• Are added to at least one organization list
• Or have had interactions between your team and the people associated with these organizations.