> ## Documentation Index
> Fetch the complete documentation index at: https://support.affinity.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Tutorial 18: Advanced Deal Flow and Forecasting

> Score deals by close likelihood, organize complex deal flow with hierarchies, build probability-adjusted forecasts.

***

## Immediate Value

After this tutorial, you'll rank deals by close likelihood using a multi-signal framework, structure deal flow across multiple lists, and build a probability-adjusted forecast in Affinity Analytics.

## Prerequisites

* Tutorial 12: Advanced Pipeline Management
* Tutorial 14: Analytics and Reporting
* Tutorial 17: Executive Dashboards
* Recommended: enough closed-deal history to calibrate conversion rates (typically 6+ months)

## Quick-Start Roadmap

1. Score deals by close likelihood
2. Organize deal flow across lists
3. Build a forecasting report

***

## Why Forecasting Matters

Forecasting converts pipeline data into a planning tool — for LPs, partners, and analysts. Accuracy improves with more historical data in Affinity, so the forecast becomes more useful over time.

> **Affinity guide:** [2025 VC's Guide to Fundraising](https://affinity.co/guides-2/the-vcs-guide-to-fundraising-in-2025) and [Best Practice Guide for Private Equity](https://affinity.co/guides/affinitys-best-practice-guide-for-private-equity).

***

## Task 1: Score Deals by Close Likelihood

### Context

Combine stage progression speed, relationship strength, activity recency, and champion identification into a simple multi-signal score for each open deal.

### Action

**Identify the signals to track:**

1. **Stage velocity** — In your Pipeline list, compare average days-in-stage for Closed Won vs. Closed Lost. Deals currently moving faster than the historical average are stronger candidates.
2. **Relationship strength (RI)** — Check RI on each deal's key contacts. Strong team connections generally correlate with better access for diligence and references.
3. **Activity recency** — Filter for deals with no contact in 30+ days. These are your highest-risk deals.
4. **Champion identified** — Note whether there's a clear internal advocate at the target.
   **Combine into a scoring framework:**
   \| **Signal** | **Strong (✅)** | **Weak (⚠️)** |
   \| --- | --- | --- |
   \| Stage velocity | Faster than average | Slower than average |
   \| RI strength | 🟢 Strong team connection | 🔴 Weak/no connection |
   \| Last contact | Within 14 days | 30+ days ago |
   \| Champion identified | Yes, active advocate | No clear champion |

**Use the scoring to focus attention** — high-signal deals are candidates for more investment of partner time; low-signal deals need either intervention or a pass decision.

<Info>
  Recalibrate the framework as you accumulate closed-deal data. Track which signals actually predict closings in your portfolio.
</Info>

### Expected Outcome

You can rank your active deals by close likelihood using a consistent multi-signal framework.

***

## Task 2: Organize Deal Flow Across Lists

### Context

As deal flow grows, splitting pipeline across multiple lists (by fund, stage, or workflow) keeps each list focused. Cross-list Analytics reports stitch the full funnel back together.

### Action

**Design a list structure:**

| **Level**       | **List**            | **Purpose**                         |
| --------------- | ------------------- | ----------------------------------- |
| Top-of-funnel   | Sourcing            | All inbound and outbound leads      |
| Active pipeline | Fund III Pipeline   | Deals being actively evaluated      |
| Deep diligence  | Due Diligence       | Deals in active DD                  |
| Closed          | Portfolio           | Completed investments + monitoring  |
| Passed          | Archive / Re-engage | Declined deals for future reference |

**Connect with automations** (see Tutorial 13):

* Sourcing → Status = "Qualified" → add to Active Pipeline
* Active Pipeline → Status = "DD" → add to Due Diligence
* Due Diligence → Status = "Closed Won" → add to Portfolio

<Warning>
  **Automations are capped at 10 rules per account.** Prioritize the transitions that happen most often.
</Warning>

<Info>
  **Use cross-list Analytics** (Tutorial 14, Task 6) to see the full funnel across all lists. Individual lists stay focused; analytics provides the unified view.
</Info>

### Expected Outcome

You have a clear list structure for your deal flow, with automated movement between stages.

***

## Task 3: Build a Forecasting Report

### Context

Once you have closed-deal data, you can build a probability-adjusted forecast that reflects expected deployment based on current pipeline and historical conversion rates.

### Action

**Step 1: Pull your historical benchmarks** from Analytics:

* Average deals entering pipeline per month
* Conversion rate per stage (from funnel analysis)
* Average time from entry to close
* Average deal size at close

### Step 2: Build the forecast

1. In **Analytics**, create a forecasting report.
2. Use **probability-adjusted pipeline**:
   * Each deal's Amount × Stage Probability = Expected Value
   * Sum across all open deals = Weighted Pipeline
3. Apply historical conversion rates to each stage:
   \| **Stage** | **Deals (example)** |
   \| --- | --- |
   \| Initial Review | 25 |
   \| Partner Meeting | 10 |
   \| Due Diligence | 4 |
   \| Term Sheet | 2 |
   \| **Total Expected Deployment** | **Sum of (deals × probability × deal size)** |

**Step 3: Compare forecast to fund targets.** Surface the gap between expected and target deployment so partners can decide whether to source more or focus on closing.

<Info>
  **Win-ratio and goals settings** in Affinity Analytics let you configure stage probabilities and deployment targets that flow into forecast reports.
</Info>

### Expected Outcome

You have a probability-adjusted forecast that updates with current pipeline data.

### 📚 Help Center

* [How To Create Probability Adjusted Values For Forecasting](/s/article/How-to-create-probability-adjusted-values-for-forecasting-with-Affinity-Analytics)
* [Basic Reporting: Forecast Reports](/s/article/Basic-Reporting-Forecast-Reports)

## Common Questions

<Accordion title="How much historical data do I need for reliable forecasting?">
  More closed deals give you more reliable conversion rates. With limited history, treat the forecast as directional and recalibrate as you accumulate closings.
</Accordion>

<Accordion title="Can I compare forecast accuracy over time?">
  Yes. Export your forecast each quarter, then compare predicted vs. actual closings. This is how you calibrate probability assignments.
</Accordion>

<Accordion title="Should I forecast by fund or across all funds?">
  Both views have uses. Fund-level forecasts inform LP reporting and deployment planning; cross-fund forecasts show firm-level activity.
</Accordion>

<Accordion title="Why are some opportunities missing from my forecast?">
  If your account uses opportunity-level access control (Restricted/Redacted Opportunities), users without access won't see those entries in forecasts. Confirm with the opportunity owner if numbers look incomplete.
</Accordion>

***

## See It In Action

<iframe src="https://www.youtube.com/embed/A3f5XWZCtJw" allowfullscreen width="100%" height="400" />

<iframe src="https://www.youtube.com/embed/9DSzfbMGqbo" allowfullscreen width="100%" height="400" />

***

## Congratulations — You've Completed the Tutorial Library 🎓

You've covered every section of the Foundational Tutorial Library, from your first list to forecasting. Here's your ongoing toolkit:

* **Daily:** Use keyboard shortcuts (Tutorial 8) and search navigation (Tutorial 3 — Cmd+K / Alt+K)

* **Weekly:** Review pipeline in Board view (Tutorial 9), update stale deals (Tutorial 12)

* **Monthly:** Run analytics reports (Tutorial 14), maintain data quality (Tutorial 11)

* **Quarterly:** Update executive dashboard (Tutorial 17), review forecast accuracy (this tutorial)
  **Keep learning:**

* [Affinity Help Center](https://support.affinity.co) — reference for every feature

* [Affinity Masterclass](https://affinity.co/webinars) — training videos

* In-app behavioral prompts — contextual tips that appear as you use Affinity

***

## Where to Go Next

* **🎓 Deep Dive:** [Affinity Analytics: Reporting Tips & Tricks](https://www.youtube.com/watch?v=vj-rX8JXkOg)
* **📖 Affinity guides:**
  * [2025 VC's Guide to Fundraising](https://affinity.co/guides-2/the-vcs-guide-to-fundraising-in-2025)
  * [Best Practice Guide for Private Equity](https://affinity.co/guides/affinitys-best-practice-guide-for-private-equity)
  * [The Ultimate Guide to Portfolio Management for VC Firms](https://affinity.co/guides/the-ultimate-guide-to-portfolio-management-for-vc-firms)
