Best Practices - Affinity for Private Equity

Create, manage, and close deals faster and more easily with Affinity's dedicated relationship intelligence platform. In this article, we'll go over best practices and features you can leverage to get you/your team up and running in no time.

Note: This video contains the old navigation bar on the top, whereas the current navigation bar now lies on the left side of your screen. While the remaining content is still the same, rest assured that we will be updating our videos accordingly.

Overview

1. Getting started with lists
2. Importing data into these lists
3. Getting started with reporting/analytics

Getting started with lists

Upon sign in, you'll notice that Affinity has provided you with a few lists to begin with. Follow the suggestions below to understand how these lists work together to optimize your workflow.

1. Proprietary Sourcing is an organization list that will help you/your team track relationships with the organizations that provide you with potential new deals and opportunities.
   
   
   1. Keep these relationships warm by setting up reminder triggers to stay in touch if a certain amount of time passes since your last interaction.
   2. Once you source a new deal, go to your Deal Pipeline list to create a new opportunity for this new deal (see below). To make sure all team members add new opportunities to the Deal Pipeline list, you can set up an opportunity trigger to make this a required step.
      
      
2. Deal Pipeline is an opportunity list that will help you/your team track all deals in one place.
   
   
   1. Make sure to fill out the default Organizations and People fields for each opportunity with the relevant organization and people - these fields will determine how the other enriched fields get auto-populated with data.
   2. Instead of creating a new organization list just for your portfolio companies, you can simply filter by all the won deals in the Status column, then create a new saved view by choosing Duplicate this view and labeling it "Portfolio Companies" (see How to leverage saved views within a list).
   3. You can also create board views to visualize your deals by different stages of the pipeline, often used for weekly team meetings.
   4. Keep these relationships warm by setting up reminder triggers to stay in touch if a certain amount of time passes since your last interaction.
      
      
3. Intermediary Coverage is an organization list that will help you/your team track relationships with investment banks, consultancies, law firms, and other intermediaries.
   
   
   1. Use the columns provided (i.e. Institution Type, Tier, etc.) to easily filter and narrow down your list based on different attributes.
      
      
4. Investor Relations is an opportunity list that will help you/your team track all your LPs and their respective statuses when it comes to raising capital for different funds over time.
   
   
   1. Make sure to fill out the default Organizations and People fields for each opportunity with the relevant organization and people - these fields will determine how the other enriched fields get auto-populated with data.
   2. Use the columns provided (i.e. Investor Type, Investment Size, etc.) to easily filter and narrow down your list based on different attributes.
      
      
5. Expert List is a people list that will help you/your team track relationships with subject matter experts in different industries and roles.
   
   
   1. Keep these relationships warm by setting up reminder triggers to stay in touch if a certain amount of time passes since your last interaction.

Importing data into these lists

Now that you have these lists set up, quickly migrate data from other CRMs into Affinity using our data importer. We highly encourage you to review the import section of our Getting started with Affinity article.

Getting started with reporting/analytics

Once your lists are filled with relevant data, you can leverage our Basic Reporting feature (available to all Affinity customers) to access pre-made reports/visualizations of your data: Getting started with Basic Reporting

If you're on the Premium or Enterprise tiers, we highly suggest leveraging Affinity Analytics to create more robust dashboards containing key performance metrics and custom visualizations.

• Note: These videos contain the old navigation bar on the top, whereas the current navigation bar now lies on the left side of your screen. While the remaining content is still the same, rest assured that we will be updating our videos accordingly.

1. Getting started with Affinity Analytics
   
   
   
2. Affinity Analytics - List Summary Reports
   
   
   
3. Affinity Analytics - Team Activity Reports
   
   
   
4. Affinity Analytics - Funnel Analysis Reports
   
   
   
5. Get notified when certain metrics/thresholds are met using Affinity Analytics alerts.