Affinity Data: Organizations

Affinity is proud to announce its newest data offering - Affinity Data: Organizations.

What is Affinity Data: Organizations?

Affinity Data: Organizations is an exclusive data add-on that will help you and your team identify high-growth companies based on recent changes to employee headcount and leadership teams. This add-on is available at an additional cost, whereas our Affinity Data fields are provided by default to all customers with an Affinity subscription.

What columns are included in Affinity Data: Organizations?

Below are the 16 columns included:

• Employee Departures: Last 3 Months (#)
  • Number of employees who have left in the last 3 months.
• Employee Departures: Last 3 Months (%)
  • % of total employees that have left in the last 3 months.
• Employee Departures: Last 3 Months (Leadership)
  • Leadership (VP and above) that have left in the last 3 months, including their new roles. This multi-value field will consist of text-only tags - linking to their respective profile pages will be supported in 2022.
• Employee Hires: Last 3 Months (#)
  • Number of employees who have joined in the last 3 months.
• Employee Hires: Last 3 Months (%)
  • % of total employees that have joined in the last 3 months.
• Employee Hires: Last 3 Months (Leadership)
  • Leadership (VP and above) that have joined in the last 3 months, including their new roles. This multi-value field will consist of text-only tags - linking to their respective profile pages will be supported in 2022.
• Employees (Current)
  • Number of current employees.
• Employees: 1 Month Ago
  • Number of employees 1 month ago.
• Employees: 3 Months Ago
  • Number of employees 3 months ago.
• Employees: 6 Months Ago
  • Number of employees 6 months ago.
• Employees: 12 Months Ago
  • Number of employees 12 months ago.
• Employees: 24 Months Ago
  • Number of employees 24 months ago.
• Employees: Growth MoM (%)
  • % growth in total headcount since last month.
• Employees: Growth QoQ (%)
  • % growth in total headcount since last quarter.
• Employees: Growth YoY (%)
  • % growth in total headcount since last year.
• LinkedIn Profile (Founders/CEOs)
  • Links to the LinkedIn profiles of the organization’s founders and current CEO, excludes past CEOs.

How do I purchase and access these columns?

Trials for Affinity Data: Organizations are not available. Please reach out to your Affinity representative or contact support@affinity.co for pricing and additional information.

Where do these columns appear in the product?

Affinity Data: Organizations columns will appear in the following areas:

• Affinity Web App (organization lists and organization profile pages)
• Affinity Mobile App (organization lists and organization profile pages)
• Affinity Analytics (dashboard views)
• Affinity API

They will not appear in the following areas:

• Affinity Pathfinder/Gmail Chrome Extensions
• Affinity Outlook add-in

Can I make changes to the field values?

The field values will not be editable since Affinity will be updating these values on a monthly basis to ensure accurate data over time. You can hover over the cell badge on the top-left corner of each cell to find out when it was last updated.

Can I set up notification alerts when field values change?

• Alerts to field value changes aren’t provided natively within the product, but our Solutions Team will be able to build custom integrations for you at an additional cost.
• We are also working on enabling alerting through Affinity Analytics. Affinity Analytics users will be able to set up alerts when field values in their dashboards reach certain conditions (e.g. greater/less than, decreases/increases by, etc.). Alerts (which contain a description & a link to the report) can be sent to the user or teammates through email or Slack notifications.

What can I do with the Affinity API/webhooks?

• Affinity Data: Organizations columns are referential and read-only.
• Though you can make GET requests, you cannot make PUT/POST/DELETE requests.
• Currently, there is no option to use webhooks and subscribe to automatic changes in field values. There will be no user-based changes since the columns are read-only.

Best Practices and Tips

• Please make sure your organizations have their respective website URLs filled out as this will help increase enrichment coverage. Websites are the unique identifier that helps Affinity determine exactly which organization you’re referring to.
• We do not automatically enrich organizations if they are not on any organization lists. As soon as they are added to at least one organization list, they will be enriched within the next 5 minutes.